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Every Mile. Every Woman. Every Reason.
The PINK "ME" Founder's Challenge is a special fundraising campaign led by our Founder and President, Dr. Michelle Bean, who will run 10 miles on Saturday, October 10, 2026, at 8:00 a.m. along the Rio Grande River Trail in Albuquerque, New Mexico, in support of individuals and families impacted by breast cancer. Every mile represents hope. Every gift helps advance the mission of PINK "ME as we continue Helping One Family at a Time.
Join the journey. Make every mile matter.
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About Us
Dedicated to compassionate support, advocacy, and hope for breast cancer survivors and families navigating the journey.
PINK “ME” is dedicated to empowering women and families affected by breast cancer through education, encouragement, and meaningful support. Our initiatives—ranging from community outreach and survivorship programs to partnerships that expand access to mammogram screenings—ensure that no one faces the breast cancer journey alone.
To further support our community, PINK “ME” offers a Patient Portal for Financial Support, providing eligible patients and families with streamlined access to assistance for treatment-related expenses, resources, and guidance.
Rooted in compassion and lived experience, PINK “ME” strives to amplify voices, impact, and reach, helping families navigate this challenging season of life with dignity, hope, and connection.
Aligned with the Amplify 2030 vision, PINK “ME” is committed to scaling its impact, raising awareness, and fostering systemic change in breast cancer support. By leveraging innovation, collaboration, and advocacy, we aim to create a future where every woman has access to the resources, care, and community she needs to thrive.
Programs
Financial Assistance and Wellness Initiatives for Patients and Survivors
Our financial assistance programs are provided on a one-time basis.
This program offers financial support to women currently in treatment for breast cancer, helping cover essential medical bills and everyday household expenses so they can focus on healing.
For breast cancer survivors, this program offers financial assistance to help support continued healing and a healthy, fulfilling life after treatment.
Our Mission and Vision
Supporting Every Woman
Through Hope, Care & Community
We are dedicated to empowering women throughout their breast cancer journey by providing education, compassionate support, advocacy, and a caring community where no one walks alone.
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Women Supported
Empowered with hope
and resources
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Community Events
Bringing people together for a stronger impact
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Positive Impact
Making a real difference
in women's lives
Explore Our Strategic Plan
Our strategic plan provides a clear path for expanding PINK "ME"’s impact—helping one family at a time while building a stronger, more connected network of care throughout treatment and beyond diagnosis.
Guided by our mission and aligned with AMPLIFY 2030, we are strengthening our foundation, expanding access to support, and creating sustainable change for families nationwide.
Testimonials
What People Say About
Our Organization
Community Partners