About Us
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Dedicated to compassionate support, advocacy, and hope for breast cancer survivors and families navigating the journey.
PINK “ME”® is committed to providing education, encouragement, and meaningful support to women and families impacted by breast cancer. Through community outreach, financial assistance, survivorship support, and partnerships that expand access to mammogram screenings, PINK “ME”® works to ensure that no one feels alone during one of the most difficult seasons of life.
Rooted in compassion and lived experience, PINK “ME”® continues to amplify voices, impact, reach, and support—helping families navigate the breast cancer journey with dignity, hope, and connection.
Programs
Financial Assistance and Wellness Initiatives for Patients and Survivors
Our financial assistance programs are provided on a one-time basis.
This program offers financial support to women currently in treatment for breast cancer, helping cover essential medical bills and everyday household expenses so they can focus on healing.
For breast cancer survivors, this program offers financial assistance to help support continued healing and a healthy, fulfilling life after treatment.
Our Mission & Vision
Discover Ways to Support and Participate in Our Mission
To compassionately support women during and after their breast cancer journey through education, inspiration, and advocacy so they can lead healthy, fulfilled lives within a supportive community.
Our Strategic Focus | Amplify 2030
At PINK “ME”®, our work is guided by a commitment to amplify impact, expand access, and strengthen support for breast cancer patients, survivors, and their families. Through AMPLIFY 2030, we are focused on the following priorities:
1. Expand Financial Assistance Programs (Amplify Impact)
We are committed to increasing awareness across cancer centers and communities about the financial support available through PINK “ME”®. Our assistance helps cover medical bills, living expenses, and other essential needs—supporting patients and survivors on their path to healing, stability, and long-term wellness.
2. Secure Sustainable Funding & Grants (Amplify Support)
To meet the growing needs of our community, we are strengthening our financial foundation by:
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Launching a recurring monthly giving program
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Expanding corporate sponsorships and workplace giving opportunities
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Increasing grant funding and cultivating strong relationships with funding partners
3. Grow the Mammograms Matter NM Initiative (Amplify Reach)
Early detection saves lives. Through partnerships with clinics and imaging centers across New Mexico, we are working to:
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Provide free and low-cost mammogram screenings
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Remove barriers for underserved and uninsured women
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Expand education on breast health and early detection
Our goal is to ensure every woman has access to life-saving screenings—regardless of her circumstances.
4. Strengthen Organizational Sustainability (Amplify Support)
To grow with intention and serve more families, we are investing in the infrastructure that sustains our mission. This includes advancing technology, streamlining internal systems, and building a dedicated team to support long-term impact and operational excellence.
5. Expand Volunteer Engagement (Amplify Voices)
Volunteers are the heart of PINK “ME”®. We aim to:
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Recruit and train compassionate volunteers
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Create meaningful roles that support programs and outreach
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Deepen community engagement and expand our service capacity
Together, we amplify voices, extend reach, and bring hope to more families.
6. Grow the No Hunger Project (Amplify Impact)
No one facing breast cancer should have to worry about where their next meal is coming from. Through this initiative, we:
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Provide meals and grocery assistance to patients and their families
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Partner with food banks, grocery retailers, and community organizations to expand distribution
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Offer nutritional support that eases burdens during treatment and recovery
Testimonials
What People Say About
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Community Partners